In the United States, I have successfully worked as a PR media relations specialist for social organizations, achieving outstanding results with multiple media appearances. This success is rooted in my extensive experience as a reporter, producer, and presenter for Hispanic media in the U.S. Additionally, I have conducted workshops for Latin American social organizations, empowering them to deliver compelling public speeches. Moreover, I excel in creating bilingual content, effectively captivating and engaging diverse audiences in both English and Spanish, while tailoring messages that resonate authentically across different cultural contexts.

In Colombia, I developed communication strategies and managed public relations for the national government and Congress, achieving extensive media coverage and effectively communicating legislative projects to the community in an easily understandable way.

In my goal to highlight the work of Chef Benoit Coquand, who aimed to build his image for his own business, I leveraged his victory in a food competition. This was my communications strategy. Click on the images to see the media publications.

By writing your press releases in the tone and style of a media outlet, rather than as an organization, you greatly increase the likelihood of media publication. Click to see.

Turning Advertising into Compelling Stories

As a reporter, I occasionally assisted the sales department by creating reports for clients. My goal was to craft stories that genuinely interested the community, rather than making them feel like advertorials. Here is one example.

Would you believe it was an advertisement?