Empowering Connections, Amplifying Voices: Your Gateway to Engaging the Hispanic Community
I'm Yamile, a Social Communicator, journalist, and PR Specialist with a degree in Corporate Social Responsibility, bringing over 15 years of experience across Latin America and the United States. I specialize in crafting and executing communication strategies and creating impactful content that drives success by fostering cultural connections.
I aim to connect brands with their audience through strategic storytelling and cultural insight.
My suite of services is designed to bridge cultural gaps, elevate your brand’s presence, and foster meaningful connections.
Media Relations and Spokesperson Services
I connect you with key Hispanic media outlets and influencers, create professional press materials, and ensure your events receive the media coverage they deserve. Our storytelling expertise ensures your narrative is compelling and newsworthy. Additionally, I offer Spanish Spokesperson services to effectively represent your brand in Hispanic media.
Community Engagement
I design interactive campaigns and organize live events and webinars to foster community participation and strengthen your brand’s presence within the Hispanic audience.
Content Creation
I craft culturally resonant social media content, dynamic video reels productions, and engaging written content to boost your brand’s visibility and connect with the Hispanic community. As storyteller, I craft narratives that connect and inspire.
Strategic Communications Design
I develop tailored communication strategies that align with your goals and resonate with your target audience, ensuring effective and impactful messaging.
Empowering Voices: My PR and Communication Journey
In the United States, I have successfully worked as a PR media relations specialist for social organizations, achieving outstanding results with multiple media appearances. This success is rooted in my extensive experience as a reporter, producer, and presenter for Hispanic media in the U.S. Additionally, I have conducted workshops for Latin American social organizations, empowering them to deliver compelling public speeches. Moreover, I excel in creating bilingual content, effectively captivating and engaging diverse audiences in both English and Spanish, while tailoring messages that resonate authentically across different cultural contexts.
In Colombia, I developed communication strategies and managed public relations for the national government and Congress, achieving extensive media coverage and effectively communicating legislative projects to the community in an easily understandable way. This diverse experience has allowed me to build a strong foundation in USA and LATAM enhancing my ability to connect with varied audiences and drive successful media campaigns.
Results-Driven PR Strategy:
I led a three-month media relations campaign that resulted in 10 prominent appearances across Hispanic and American media platforms, including live interviews and feature segments. Through a combination of well-crafted press releases and direct outreach to journalists, I developed tailored story angles and nurtured key media relationships, ensuring the client’s message reached diverse audiences and generated widespread visibility and engagement.
Driving Media Success: My PR Expertise in Action
Reporting that a social organization was offering COVID-19 vaccines wouldn't be impactful on its own, but showing elderly Hispanics receiving the vaccine to combat misinformation and build trust could have a positive impact. I aimed to encourage them to get vaccinated while highlighting the social work being done by Servicios de la Raza.
My Storytelling Expertise
To support Hispanic small businesses during the economic crisis, I devised innovative ways to spotlight their ventures through compelling stories that truly resonated with the community, far beyond mere advertising.
The Denver Teachers Union asked us to disseminate information about the challenges students faced with remote education due to lack of internet and technological resources. As a journalist, I utilized their statistics and information but sought a unique approach to highlight the issue. This story was nominated for an Emmy Award.
Anchor Expertise: My Journey
From News Writer for a National Hispanic Newscast in the United States, to News Reporter for Noticias Univision Colorado, and finally, News Anchor for Noticias Univision in New England, Colorado, and Kansas. A journey full of learning and deep connection with the Hispanic community across the country.
Having overcome the physical and psychological abuse of my former partner in 2016, I am passionately committed to sharing my story in a way that empowers rather than re-victimizes, making a profound impact on audiences and helping others recognize the early signs of domestic violence. With deep expertise in this area, I have guided numerous women in sharing their own powerful testimonies and offer workshops to teach them how to narrate their experiences. Additionally, I bring extensive experience in creating compelling content for organizations dedicated to supporting survivors of violence.
Turning Pain into Purpose: My Advocacy Journey
From Journalist to Nutrition Advocate: Empowering Hispanic Mothers
In addition to my experience as a journalist and PR professional, I became certified as a complementary feeding consultant for babies, creating the most comprehensive course in Spanish tailored for Hispanic mothers. This experience has allowed me to integrate my expertise in social communication with my knowledge in nutrition, enabling me to create impactful content for organizations dedicated to improving infant nutrition.
Testimonials of Trust
“I only mentioned to her that I had won an award, and a few days later, my parents from France called to tell me that I was in the regional newspaper. Thanks to Yamile's expertise as a communications strategist and public relations specialist, I appeared in the media in both the USA and France for the first time.”
— Benoit Coquand.
“Yamile has been a great thought partner informing options to improve our communications’ strategies. She connects with people and identifies the most important pieces and themes to use for messaging. She follows-up closely and delivers timely. Thank you so much for your support!”
— Paulina Erices
Cuenta Conmigo Coop.
“In 2020, we needed to strengthen our solar panel business in the Hispanic market, and Yamile, as a reporter for Univision, did a report on our business Blue Sky. Her storytelling experience truly achieved the goal of showcasing our business without it seeming like advertising.”
— Katia Dorotik
“The Jefferson Food Policy Council and the Denver Food Summit worked together in the implementation and organization of the event and Yamile Arango was our bridge with Univision, and I must thank her for her professionalism at all times, she was guiding us until after the interview. She helped us a lot to contact and communicate with more people. Thank you very much Yamile”.
— Milagros Chavez.
